WASTE MANAGEMENT
Dumping Right
|
Know your waste
|
Stop littering
MANAGE WASTE
( n.) \ wāst \
unwanted or unuseful materials from places of human or animal habitation: such as
1. Garbage, Rubbish
2. Excrement — often used in plural
3. Sewage
Waste management is a collective activity involving segregation, collection, transportation, re-processing, recycling and disposal of various types of wastes.
NO TIME TO WASTE
Waste segregation has always been blantly ignored around the world. However, COVID-19 pandemic saw a sudden surge in the amount of waste generated globally. Now with the additional awareness of infectious waste, proper segregation has become the need of the hour.
Despite government campaigns, its implementation has been a challenge due to people’s ignorance and apathy. Also, inadequate knowledge and improper handling is leading to serious risks.
So without further ado, let's take a walk through the ‘Wasteland’.
LET'S CUT
THE CRAP
AND THEY SAID...
Staying stuck to our screens while doing the research
was not an option.
So we started collecting testimonies of people around us and we realized that there is a clear communication gap between the government & the masses leading to a major lack of awareness.
Their testimonials gave us a huge insight into the daily working of this system.
OBJECTIVE
The purpose is to design a visual identity that motivates evveryone to segerate waste.
The main purpose is to redesign waste management icons making it less daunting for laymen & simplifying the information.
Standardize color codes & symbols for people to register easily and prompt user to always segregate the waste be it residential or non -residential places.
CHALLENGES
The current waste segregation system is limited to only dry and wet waste.
Failing to segregate waste properly means that it will end up mixed in landfills the same way it was mixed in your bins releasing harmful gases.
SOlUTION
With the major concern of waste segregation into consideration we have come up with simple visual design solution.
Using Standardized color codes and symbols
Annotation of the symbols on the product/packaging
Easy to spot at night.
WASTE SEGREGATION
MIND MAPPING
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SKETCH/IDEATION
DESIGN PROCESS
LOGO
Biodegradable
waste
Wet
waste
Non-Biodegradable
waste
Glass
waste
Metal
waste
COVID-19
waste
Paper
waste
Healthcare
waste
Electronic
waste
Plastic
waste
TYPEFACE
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COLOR CODE
#84c62e
#079864
#1a62aa
#57badd
#878787
#ffe000
#c99e49
#d13b3b
#7f4b37
#2d2d2d
DUSTBIN PRINT
USAGE
Variations
The logos will only be used in the following 4 variations when placed on a campaign related material.
When used on the packaging of a product, the logos can be used in white or black as well and the minimum size should be 1 cm.
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Location
Our project is aimed at targeting public places like – schools, malls, airports, roads, outside residential areas, etc.
In locations with a space crunch 3 bins will be kept – Biodegradable, Non-biodegradable and COVID-19 waste.
In locations that do not have a space limitation, more bins can be placed.
CAMPAIGN ACTIVITES
Educating about Health waste - majorly COVID-19 waste management
Awareness drive on waste segregation
Think before you trash it ! educational workshop for students
CONCLUSION
In this we have targeted the laymen's so the waste management system can be more effective .
Taking one extra minute to dump the right waste in right bin will be helpful in making the cities sustainable & livable.
We sure do know how to clean up and making it a habit will make you a resposible citizen.
